Luciano Underrated Corona Gorda (5.6″ x 46)

Luciano cigars has teamed up five-time NBA champion Ron Harper for the Luciano Underrated brand. Harper, who co-owns the brand with Meirelles, had his involvement kept secret as both wanted the brand to stand up on its own without the need for celebrity hype. According to Meirelles and Harper, the Underrated brand seeks to celebrate the spirit of the undervalued or unappreciated achieving excellence. “In every stage of my career, I’ve seen firsthand how the unexpected can harbor greatness,” Harper stated in a press release. “This partnership on the construction of Underrated is a homage to those moments and to everyone who revels in the joy of discovering the exceptional in the unanticipated. When you defy expectations, you have a chance to delight in the underrated!” Luciano Underrated is made in Nicaragua at Luciano’s factory using a blend of Nicaraguan Medio Tiempo, Ecuador Habano, and Connecticut broadleaf for the filler, a Nicaraguan binder, and a Mexican San Andres wrapper.